If you are thinking of hiring a link building agency it’s definitely a good option if your company doesn’t have the in-house skills and it’s required to implement a link building campaign.
However, selecting the right link building agency to partner with it isn’t always that simple as it seems from the far. As you are a client, you are entitled to set reasonable expectations from the link building agency you are thinking of hiring. So, here are some tips, that will help you choose the right one.
This is probably the most crucial thing that you must expect from the agency. They should spend time to try and align with all of your objectives. They must have the ability to understand and define your link building services goals at the outset and all throughout the made partnership.
The agency has to understand how you’re going to define success internally for yourself and for your stakeholders, especially, the key metrics, like the rankings, social shares, referral traffic, and authority.
If your link building agency is replying to all of your questions about their process and they confirm nothing is off limits with them. In this case, you should always feel comfortable and understand their link building strategies.
In some cases, there are few practitioners in the SEO industry who prefer to work secretly. They generally don’t like to open up and show you all their hidden tactics. However, in recent days, you should feel comfortable with what kind of work they are doing.
You have all the rights to ask them about their approach. You must not hesitate to pursue the level of transparency that you are looking for into the process and your agency must be transparent enough to disclose you their working style.
The company you have chosen must communicate with you on a regular and be consistent in this matter. If there is an absence of regular and consistent communication, then the agency is hiding some bad news. In this case, you also need the answers to your various queries from the agency, and you must not feel, that you are chasing them to get one answer.
The company you have chosen they must go ahead of you in all kind of queries, and they should keep a list of answers ready.
The link building agency you shortlisted, must deliver you the results, that was agreed upon some timeline. If things with your business aren’t going well, then, the company must have the ability to get you a campaign.
Point of View
The link building agency must have an understanding of the strategies that will be best for your company, depending on the various situation. You have to remember, that you are spending your money on their expertise, as they have already worked for other companies before.
Lastly, you must check if they have high turnover or not and if they only contact you, when they have good news.
Naveen Kumar is the owner and founder of JDM Web Technologies and he has more than 10 years of experience in digital marketing. We offer Affordable Link Building Packages and I can provide you with the SEO services.