Thu. Oct 17th, 2019

How to Track Local SEO & SEM?

Originally posted on: is impossible to develop strategies for premium link building and SEO unless you track local SEM and SEO. This activity lets you decide the design and content of your website or blog to get tangible results. Tracking is essential, to know if the right type of people are coming to you.

There are a number of tools that help you achieve this. Let’s check them one by one.

Google Analytics

It is free and effective. To start: log in and set up to get the data you want. Use you Google account to communicate with the tool and add your website. In the websites template enter the tracking code. Choose the right website filters and enter your time zone and currency. This will help you view the right statistics.

Choose your Goals

 You need conversions and not just traffic. Google Analytics allows you to do this by setting up Goals. In the Admin section, choose Goals and add New Goal.

You can choose the default templates, if they suit your needs, or create your own.  Once done, you need to choose goal type and name it.  Remember that you can give monetary values to your Goal. This will enable you to judge your performance and check your strategies.

Call Tracking

Call tracking tools are also an effective means of tracking conversion. It is possible to integrate some of these tools with Google Analytics. With this tool, phone numbers can be converted into tracking numbers which can be eventually helpful in Small Business SEO campaign.

Form tracking has also gained popularity among companies and businesses of various types. This type of tracking uses WordPress plugins such as Gravity forms and Ninja forms and works by generating thank you pages which then allows tracking the submission click.

Thank you pages can be used in several ways. One of them is to use them for proposing other goods and services. These can also be a help in reaching out with promotional events, for appointment booking or newsletter signups.

Google Search Console

Linking Google Adwords account with Search Tool and Analytics account can do wonders for you. In fact the very reason that you should track your local SEM and SEO is Google Adwords. By linking these accounts, you can get the conversion data which allows you to assess the correctness of your strategy.

How to view your data?

You can now see all the statistics that are crucial for your venture and generate an elaborate SEO report. To learn about your traffic enter the Analytics page and choose Acquisition, followed by All Traffic and Channels. Here you can learn about important pointers like Referrals, Conversion Rate, Organic Search, etc. Share it with your team and even with your clients to decide on your future strategies. If want a concise version, simply check the Analytics Dashboard.

Finally Tracking local SEO and SEM can seem a bit daunting, but it must be done to ensure the effectiveness of your SEO campaign. Google Analytics lets you do it for free and once you learn to use it well, you will successfully track your domains and links.

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